In Q3, HOKA’s sales increased by 91%, driven by triple-digit growth in its DTC segment. HOKA’s global marketing campaigns continue to succeed and spread brand awareness in international markets. On the other hand, UGG’s Q3 sales declined by 1.6%, primarily due to FX headwinds (LSD on a constant currency basis). Overall, DECK total company Q3 revenue increased 13.3% YoY. Exceptionally strong sales resulted in a 9% EPS surprise ($10.48 vs. $9.61).
Short Revisit: Deckers Brands
Short Revisit: Deckers Brands
Short Revisit: Deckers Brands
In Q3, HOKA’s sales increased by 91%, driven by triple-digit growth in its DTC segment. HOKA’s global marketing campaigns continue to succeed and spread brand awareness in international markets. On the other hand, UGG’s Q3 sales declined by 1.6%, primarily due to FX headwinds (LSD on a constant currency basis). Overall, DECK total company Q3 revenue increased 13.3% YoY. Exceptionally strong sales resulted in a 9% EPS surprise ($10.48 vs. $9.61).